About Us

Be ready to know about Electra

Who we are

Electra International, a privately owned company, is one of the oldest and largest Electronics Trader, Distributor & Seller in Bangladesh (BD). Enlightened by his father and the founder of Electra Group Mr. ALHAJ MD SHAHIDULLAH, Mr. SANAULLAH SHAHID started Consumer Electronics (CE) business with only one showroom. Today CE products of Electra International can be found throughout Bangladesh in our own 60 Outlets and 100 Dealer shops.

Our OEM brand CE products includes AC, LED TV, Refrigerator, Deep-freeze, Microwave-oven, Washing-machine, Air-cooler, Rice-cooker, Blender, Yogurt-maker, Toaster, Iron, etc. Besides, we are the oldest authorized distributor of world famous Samsung CE. Actually, it’s Electra who introduced Samsung CE products in BD.

Soon, we are going to start with Samsung brand Cell phones which will be available in our selected outlets.


Board of Directors



Md. Sanaullah Shahid

A leading electronics trader with 27 years of experience in CE business.

Instrumental in bringing Electronics productions & marketing diversification in BD Market.


Managing Director

Managing Director

Md. Zakiullah Shahid

A veteran, dynamic & internationally reputed businessman, who leads CE business initiatives primarily with principals




Md. Zafarullah Shahid

Looks after sales services of Electronics business




Md. Wahiullah Shahid

Takes care of LC, Finance and Banking of Electra International


CEO's Message

We are all challenged in the business world for the unabating success and be part of a team that leaves a legacy and is remembered for years on what we have accomplished. At Electra International, the largest entity of Electra Group, I am proud to be part of an excellent team that strives on reaching such success and greatness.

Based upon its Mission Statement and Management Philosophy, Electra International is committed to create new and progressive approaches to its operations & services to make their customers life easy and comfortable. We are passionate in delivering all our customers with the best possible CE products with reasonable price and guaranteed after sales services. 

Thanking you for taking the time to visit the webpage of Electra International.

Brig. Gen. (Retd.) Md. Mozammel Hossain
Chief Executive Officer (CEO)



To make Electra a Leading Brand of CE products in BD.


To make Electra a Global Brand and create millions of jobs while contributing to the improvement of lifestyle in BD and beyond.


What we do

Create Value

We seek to maximize the corporate values while trying to meet the expectations of our customers, shareholders, communities and employees.

Commitment to Quality

We pursue the highest qualities for our products and services to attain the highest levels of customer satisfaction and social value.


Technology Innovation

We keep abreast of new and emerging technologies and continue to innovate.

Contribution to Communities and the Environment

We contribute to the welfare of communities and build a most trusted company. Our Main Philosophy is to help in the growth of household income across Bangladesh and then ride on that growth to grow Electra brand.

Why choose us

Electra International’s productsare unique because of following principles:

•    Innovative technology,
•    User friendly, which makes your life easy,
•    Long-lasting but affordable price,
•    Guaranteed after sales service.

We gain competitive advantage from our highly efficient management and sales team. These distinctive capabilities and have developed the ability to implement and manage complex systems in changing times with greater effectiveness than many competitors. Electra International has expertise and equipments for testing, installation and technical validation of end user solutions. Furthermore, we offer cost-effective after sales services to the door-steps of our valued customers and make troubleshooting as easy as possible.

We Are Set Of Experts Team!

Our individual teams of experts work closely with customers, assessing their needs and using market research, retail and fashion trend forecasts, and innovative technology to design the right supply chains to deliver their products.


Dedicated to Meet Every Users needs!

We’re not just about moving things from one place to another. We analyze each customer’s needs, anticipate challenges, design options and set up contingency plans so they never have to worry about the journey.


Strongest and Fastest network!

We have strong network with wide range supply chain, manufacturer, cargo and shipping agents. Our networks are Faster and reliable for complex products, products ingredients and quality equipment operation sources.


Contact Us

Corporate Office

Tropical Mollah Tower (6th Floor),


After Sales Support  : 
+88 02 9562997, +88 02 9566975,
+88 02 9568233, +88 01713353492

CALL: 01711-436400

For After Sales Support Contact:
10 AM- 5 PM: For All Working Days
(Except Friday and all Government holidays)


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